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About Us

Follow your passion, and sucess will follow you

About Us

My name is Alex, and I work full time as a digger operator. My wife, Adele, has dedicated over 27 years to the NHS as a staff nurse. Despite our professional backgrounds, our shared goal is to make high-quality clothing, sports attire, and goods more accessible to everyone. We run a family business and are proud parents of three daughters: Bree, Cody, and Amber.

The inspiration for our venture stems from a personal journey. Due to the sedentary nature of my job, I gained a significant amount of weight, reaching 26 stone. Determined to regain my health, I took up cycling, initially with a mountain bike. Now, attending the gym three times a week and cycling with a road bike, I’ve successfully reduced my weight to 19 stone.

Our logos carry sentimental value. One pays homage to my old dog, a source of inspiration who has passed away. The other represents inclusivity, encouraging individuals from all walks of life to strive for excellence in whatever they pursue.

In a world where the cost of living is rising, I believe in offering top-notch products at affordable prices. If more people adopt a mindset of striving to be the best they can be, I am optimistic that it would contribute to a better world for everyone.

Men's

Men’s are versatile wardrobe staples that seamlessly blend comfort and style. Crafted from soft, breathable fabrics, these casual essentials provide warmth and a relaxed fit.

Women's

Women’s are versatile and comfortable wardrobe essentials that effortlessly blend style and coziness. With a wide range of designs, colors, and materials, women’s hoodies cater to various preferences, from classic pullovers to trendy zip-ups.